Wednesday 29 April 2026, 16h-17h (BST), Online via Zoom.
Award-winning case authors will share their journey offering practical insights into writing, teaching, and designing cases.
You can book your free place through The Case Centre website here.
Professors Andy Wu and Hang Jiang, along with co-authors Matt Higgins and Miaomiao Zhang, won the Overall Award at The Case Centre Awards and Competitions in 2026 with their case, AI Wars.
During the webinar, hosted by Antoinette Mills from The Case Centre, the authors will discuss and share insights on:
- the value of writing a case: why it’s a powerful tool for business education
- the case writing process: from concept to creation
- teaching the case: engaging students and enhancing learning outcomes
- what makes a great case: key elements of success.
The webinar will include a Q&A session.
If you have any further questions regarding this, please contact Elizabeth Thorne at .