Governments seeking to support entrepreneurs and small businesses can draw valuable lessons from the history of enterprise policy. England’s Business Link (1992-2012) provides an interesting case from which to learn lessons of contemporary relevance. It sought to operate as a single point of contact for businesses seeking support. Reviewing the evidence on the running and impacts of Business Link, we highlight lessons for policymakers. Specifically, brokerage models can enhance effectiveness, catering to diverse business needs throughout their development journey. Furthermore, recognising the dynamic nature of business support presents opportunities for timely engagement, ensuring providers intervene at critical stages. Finally, a well-defined national business support brand that balances consistency with local flexibility and innovation can serve as a foundation for sustained impact.
