Free webinar – From Concept to Classroom: Insights from an Award-Winning Case Author

 

 

 

 

 

 

---

This webinar offers a unique opportunity to hear from one of INSEAD’s award-winning case authors, David Dubois.

Online via Zoom.

You can book your free place through The Case Centre website at https://www.thecasecentre.org/WebinarAwardWinner

---

 What are the key ingredients that make a great case? How can you get started, and what is the process for writing a case that leaves a lasting impact? 

Professor David Dubois won the Marketing category at The Case Centre Awards and Competitions in 2017, 2018, and 2024 with his cases on L’Oréal, AccorHotels and Air Liquide.

During the webinar, David will share insights into:

• the value of writing a case: why it’s a powerful tool for business education
• the case writing process: from concept to creation
• teaching the case: engaging students and enhancing learning outcomes
• what makes a great case: key elements of success
• how to make your case stand out: tips for creating impactful, distinctive cases.

The webinar will include a Q&A session.

If you have any further questions regarding this, please contact Elizabeth Thorne at .