ISBE member, Adrian Ashton, is using a toilet to celebrate reaching 20 years in business (beating 90% of all enterprises who fail before this point).
ISBE member Adrian Ashton, a sole-trader/freelancer, recently reached his 20th anniversary since registering his enterprise (a time before iphones, the cloud, and twitter/X).
Recognising the significance of this (only about 10% of all businesses survive their first 20 years), he’s sought inspiration from the material associated with this anniversary: porcelain.
And as most people would think of toilets in relation to this material, he’s used its properties to seek to distill what his ‘secret sauce’ has been to help him get this far might be, and also what he can use toilets for, in further contributing to the education and support of others.
Read more here.

